Glory Pet
ULTREX Pet portfolio brand
FULL-CATEGORY PET BRAND MANAGEMENT AND PRODUCT PLATFORM
contact@ultrexpet.com
OUR BRANDS
Twelve consumer brands. One portfolio company.
ULTREX Pet manages the company, category and supply platform; each portfolio brand keeps a clear consumer promise and product role.
PORTFOLIO STRATEGY
The parent company sets the portfolio. Specialist brands own their category relationships.
ULTREX Pet is the parent company and full-category brand-management platform. Clean Step and the other names below are portfolio brands with distinct identities, category roles and commercial pathways.
Clean Step is the group's specialist cat litter and pet hygiene brand and manufacturing business, and it directly handles category distribution and OEM/ODM inquiries. ULTREX serves broader multi-brand, cross-category and group-level programs.
Mee Mee Cat
ULTREX Pet portfolio brand
Pawerful
ULTREX Pet portfolio brand
Kawaicat
ULTREX Pet portfolio brand
Meowtain
ULTREX Pet portfolio brand
Clean Step
ULTREX Pet portfolio brand
Visit Clean Step brand site ↗
Flikki
ULTREX Pet portfolio brand
Ultra-Lock
ULTREX Pet portfolio brand
Fur Fur Cat
ULTREX Pet portfolio brand
Mischief
ULTREX Pet portfolio brand
Kinkare
ULTREX Pet portfolio brand
Loleto
ULTREX Pet portfolio brand
ROUTES TO MARKET
Distribute, extend or build a pet brand.
Portfolio distribution
Choose an ULTREX brand and category direction suited to your market.
Category extension
Expand an existing identity from one product family into connected categories.
Private label
Create a customer-owned brand system with product and packaging support.
Retail exclusives
Develop a focused collection for a channel, market or commercial moment.
START A PROJECT
Find the right brand and product combination for your market.
Tell us your category, channel, destination market and target positioning. We will help define the next step.