Lead material
Choose the category that best fits local shopper habits and channel economics.
FULL-CATEGORY PET BRAND MANAGEMENT AND PRODUCT PLATFORM
contact@ultrexpet.com
CAT LITTER
Six cat litter directions. One development partner.
Build an assortment across plant-based, mineral, wood and crystal materials for different shopper and channel needs.
CAT LITTER PORTFOLIO
Separate materials, clear positions, flexible programs.
Each litter family has its own material story, handling characteristics and price architecture. ULTREX helps partners select the right combination rather than forcing unrelated products into one range.
01 / Plant fiber
Tofu Cat Litter
Lightweight pellet litter with a modern plant-based story.
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02 / Plant-fiber blend
Tofu-Cassava Blend
A differentiated blended platform for texture and clumping performance.
View product direction →03 / Rounded mineral clay
Bentonite Ball Litter
Core clumping litter available in five scent directions.
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04 / Natural mineral clay
Raw Bentonite Litter
A straightforward mineral appearance for familiar daily use.
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05 / Wood fiber
Pine Cat Litter
An alternative pellet format for natural-material assortments.
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06 / Silica crystal
Silica Crystal Litter
A focused absorbency and odor-care SKU under Clean Step.
View product direction →ASSORTMENT GUIDE
How to structure a litter range.
Price architecture
Add formats that create clear opening, core and differentiated positions.
Variant logic
Use fragrance, granule and pack size only where they improve shelf choice.
Brand presentation
Connect claims, visuals and pack structure to one market proposition.
START A PROJECT
Build a cat litter range that fits your market.
Tell us your category, channel, destination market and target positioning. We will help define the next step.